Target Market Worksheet for Small Business Owners
 
Define and refine your business's target audience with our Target Market Worksheet. Designed for small business owners and marketers, this tool helps you identify the key demographics, psychographics, and behaviors of your ideal customers so you can craft tailored branding, messaging, and offerings that resonate.
 
Key features include:
Demographic Information – Define your ideal customer’s age, gender, income level, education, and occupation.
Psychographics – Explore your customer’s interests, values, lifestyle choices, and personality traits.
Customer Behavior – Analyze their shopping preferences, brand loyalty, and decision-making process.
Challenges & Pain Points – Identify the problems your customers face and the solutions they’re seeking.
Geographics – Consider location and climate factors that affect your customers’ needs.
Target Market Summary – Summarize your niche market focus and unique value proposition (UVP) to guide your marketing strategy.
 
This worksheet helps small business owners create a focused marketing approach that speaks directly to their ideal customers. Download now to start refining your target market and growing your business!